A Service based Platform Design Method for Customized Products

In this paper, we propose a method for developing service based product platforms to generate economical and feasible design strategies for a product family and evaluate design feasibility within dynamic market environments. We will model design strategies for a product family as a market economy where product family platform configurations are generated through market segments based on services. A coalitional game is employed to evaluate which services provide more benefit when included in the platform based on the marginal profit contribution of each service. To demonstrate implementation of the proposed method, we use a case study involving a family of mobile products.